In December 2018, the Kewpie Group formulated a long-term vision as the "Kewpie Group 2030 Vision." This is a summary of what we want to be in 2030 in order to realize the "aim". The Kewpie Group has continued to bring smiles to Japanese and international dining tables from the founder's desire to contribute to improving the position of Japanese people with mayonnaise. In the 2030 Vision, we want to continue to polish mayonnaise and dressings for the next 100 years, to deliver the deliciousness of salads and eggs to the world, to be close to each person's food, and to support the bright future of children. And I want everyone to smile through food.

World : Leading Company for Salads and Eggs

~ Bringing Kewpie Group’s culture to the world ~
Drawing on the condiments, salad, and egg menus and technologies that it has nurtured over a history that spans 100 years, the Kewpie Group will foster a rich and healthy food culture that fits perfectly with each country and region while bringing pleasure to each dining scene.

Customers : A food partner for every person

~ Spreading out from being a food manufacturer to becoming a creator of food culture ~
Harnessing the Group’s proposal capabilities that comfortably straddle each of the home-cooked food, ready-made foods, and restaurant markets, Kewpie brings a scientific approach to each dining scene in an effort to support joyous and healthy dietary habits that match the diverse lifestyles of each individual.

Society : A supporter of bringing smiles to children through delicious food

~ Becoming a group that engages with children who are the future ~
The Kewpie Group will help realize a society brimming with children’s smiles by providing nutritional education and food experiences through internal and external activities and creating healthy living environments.